• Thought Leadership
  • Case Studies
  • Reports
  • Panelists
  • About Group SJR

Thursday, September 28

WPP B2B Summit

Creative Transformation in the World of B2B

Thought Leadership

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Get To Know Your Customer’s Behaviors 

 

How to Emotionally Connect With Your B2B Audience  

 

The Power of A Great Chatbot 

 

Why Influencer Follower Counts No Longer Count 

 

What’s On Your Customer’s Mind? Ask A Behavioral Scientist

 

The Answer to Human-Centered Marketing  

 

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Case Studies

Workday, Rockstar, Ogilvy

B2B Gold Lion Winner

Verizon Business, Ogilvy

Verizon Business, Ogilvy

Meridian Smallpox Simulator, Wunderman Thompson

Building Tomorrow, Dassault Systems, Wunderman Thompson

Speaking in Color, Sherwin Williams, Wunderman Thompson

Scannable, The Coca-Cola Company, Open X

B2B Influence, Ogilvy

Reports

Influencing Business Report

Ogilvy

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The CMO Coming of Age Story, Global B2B Marketing Report

EssenceMediacom

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Inspire B2B Score 2023

Wunderman Thompson

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Peer Connections. Inspired Strategies and Insights. Blueprints for Transformation.

WPP is convening some of its most senior leaders and clients in New York to discuss – but also shape – the future of B2B. This small-scale, invite-only event will place an emphasis on new thinking, peer-to-peer connection, and a stated aim of inspiring attendees to go back to their organizations and create the change they want to see in the world of B2B.

Our Panelists

Conrad Persons

Global Strategist & B2B Lead, WPP

Kristin Gower

Global President, B2B, EssenceMediacom

Tara Fusco

Global B2B Practice Lead, EssenceMediacom

Bill Burkart

President B2B, Wunderman Thompson

Bas Korsten

Global Chief Creative Officer, Wunderman Thompson

Michael Lombardi

Global Consulting Principle, B2B Practice Ogilvy

Chris Graves

President & Founder, Ogilvy Centre for Behavioral Science, Ogilvy

Kevin McCarthy

Executive Director, Audience Insights & Intelligence, Mindshare

Johnny Won

Global Head of MAD Tech & Ops, Managing Partner, EssenceMediacom

Lauren Schuler

General Manager, North America, Verticurl

Brittany Bell

Managing Director, Permanent Exhibits, Deeplocal

James Chester

Managing Director, Gumband

Selena Cameron

Global CEO, Group SJR

Gabe Miller

President, Americas Landor & Fitch

Louis Sciullo

Executive Director, Business Development, Landor & Fitch

Alex Altman

President, Global Clients & Global Head of B2B, Wavemaker

Rahul Titus

Global Head of Influence, Ogilvy

Gail Kay

EVP, Managing Director, VMLY&R Commerce

Sarah Behrens

Vice President, VMLY&R Commerce

Kristin McHugh

SVP Marketing Activation & Creative, Verizon

Elise Cornille

Chief Marketing Officer, North America, Accenture

Marie Gulin-Merle

Vice President of Global Ads Marketing, Google

Ari Sheinkin

Vice President, Global Demand, IBM

Jennifer McCarthy

Vice President of Marketing and Creative, Verizon

Lisa Eggertton

Chief Marketing Officer, Bigcommerce

Sharon Gee

Senior Vice President of Sales & Partnerships, Freedonomics

News

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3 Qualities Your B2B Tech Content Needs

Humans vs. Machines: An Interactive Quiz and Analysis

How you use AI will be a critical part of messaging

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  • Thought Leadership
  • Case Studies
  • Reports
  • Panelists
  • About Group SJR