Jackie Cutrone (Head of Brand and Marketing, NewtonX) on her content strategy and why you need to master generative AI.
Does Your Content Have A North Star?
![](https://b2bnewsroom.groupsjr.com/wp-content/uploads/2023/09/wpp_b2b-summit_2023_09_Jackie-Cutrone.00_04_13_18.Still002-1500x840.jpg)
Jackie Cutrone (Head of Brand and Marketing, NewtonX) on her content strategy and why you need to master generative AI.