Bill Burkart (President, B2B, Wunderman Thompson) on how the economy is impacting B2B marketing and the risks of making the wrong marketing decision.
B2B Goal: Create More Value With Fewer Dollars
![](https://b2bnewsroom.groupsjr.com/wp-content/uploads/2023/09/wpp_b2b-summit_2023_09_Bill-Burkart.00_00_27_11.Still009-1500x840.jpg)
Bill Burkart (President, B2B, Wunderman Thompson) on how the economy is impacting B2B marketing and the risks of making the wrong marketing decision.