Kristin McHugh (SVP Marketing Activation & Creative, Verizon) on the value of content marketing and why B2B marketers need to take a human-centered approach.
Putting Your Customer at the Center of Your Brand
![](https://b2bnewsroom.groupsjr.com/wp-content/uploads/2023/09/wpp_b2b-summit_2023_09_Kristin-McHugh.00_00_05_20.Still001-1500x840.jpg)
Kristin McHugh (SVP Marketing Activation & Creative, Verizon) on the value of content marketing and why B2B marketers need to take a human-centered approach.